A unique, personalized, and private shopping experience, located in Potomac, Maryland.
Meet Farrah!
“ Personal style should be unique to each individual.”
Our Founder and Owner Farrah Javid has 30 years experience in the fashion industry. She is the secret weapon for some of the most stylish women in the D.C. Metro Area. Her passion is rooted in helping people be their best self.
Local Stylist
with 30 Years of Experience
As the founder and owner of Secrets of Fashion (SOF), my vision is to help you build a functional, fashionable, and exclusive wardrobe.
I love meeting new clients to identify their unique qualities and personal needs. I truly believe that every individual is special and deserves to feel and look their best.
Before launching SOF, I was an experienced buyer and wardrobe/fashion consultant for the area’s most prestigious stores included Saks Fifth Avenue, Max Mara, & Nordstrom.
My vision was to offer the highest quality designer garments at affordable prices. My strong relationship with industry, and my own boutiques, eliminated all the middle men. Today, I am able to provide my clients with the best merchandise at the best price.
With the ongoing support of my beautiful family, I am able to give back to my community through my philanthropic work. I have also done many seminars on how to improve your personal appearance to achieve your best self.
Now, let’s go shopping!
Our Styling Services »
Schedule Your Complementary Consultation »
Our Private Boutique —
11816 Smoketree Road
Potomac, MD 20854
(301) 817-8090