Meet Farrah!

Personal style should be unique to each individual.

Farrah Javid, Founder SOF

Personal stylist with 30 Years of Experience

With over 30 years of experience, I am the founder and owner of Secrets of Fashion (SOF), where my goal is to help you curate a functional, stylish, and exclusive wardrobe that fits your unique personality and needs.

I specialize in personal styling services and love working closely with clients to understand their individual styles. I believe everyone deserves to feel confident and look their best in luxury fashion and professional outfits.

Before starting SOF, I honed my expertise as a buyer and wardrobe consultant for prestigious stores like Saks Fifth Avenue, Max Mara, and Nordstrom. My experience in the industry allows me to offer designer garments directly to you, cutting out the middleman and ensuring you receive the highest-quality pieces at the best prices.

Thanks to the ongoing support of my family, I also give back to the community through philanthropic work. I’ve conducted numerous seminars to help individuals improve their personal appearance and feel empowered. At Secrets of Fashion, you’ll get personalized wardrobe consultations and an exceptional shopping experience with no compromise on quality.

Now, let's go shopping!

Our Private Boutique
11816 Smoketree Road
Potomac, MD 20854

Let’s talk!
Your consultation is free.